Event video promotional campaign
Multiplatform videos for web promotion & advertising

The project involved promoting an event. The goal was to generate anticipation, inform attendees about the event, and encourage participation from internal members and an external audience related to the convention.

The plan included:

1. Two HD videos in the 16:9 format. These videos showcased the different activities for the event and were segmented and combined to achieve the best impact on the audience. It included different past interventions of previous speakers.

2. Two vertical videos in the 9:16 format for social media. The videos required motion graphics, stock videos, audio production, music selection, and archive footage selection.