Edgy Promotional Explainer for Corporate Software
UI Animation + 3D Models + Walkthrough
For this project, the client wanted to create an elegant corporate promotional video that was modern and a bit edgy, while avoiding the overly copied Apple style.
The use of motion graphics included two approaches:
1. Include text on screen as the main method of communicating with the viewer.
2. Add highlights integrated into the scene as a sort of augmented reality to highlight the features occurring in the
interface.
We also did the audio production; the project did not include any voice-over. Therefore, the work on sound effects and music was critical to setting the pace and mood of the video.
Only one round of revisions was required, and the changes were minimal. The only additional request was to include the 3D plane at the beginning.